Get Strategic With These OOH Media Products

poOut-of-home (OOH) advertising is designed to gain attention and create a memorable impression very quickly. Choosing the proper OOH vehicle to communicate your brand message allows agencies and media planners an even deeper level of engagement with consumers that are on the go.

Any successful outdoor campaign begins with signage location. Since you never get a second chance to make a first impression, amplifying a brand’s message with the right OOH media product has become ever more important.

What’s the first thing that comes to mind when you think of out-of-home advertising? Billboards! Let’s take a deep dive into the grand-daddy of all OOH advertising along with two of the “new media” out-of-home formats that have been around the longest.

People tend to use the term “Billboard” to refer a family of large signs, including Bulletins, Poster Panels and Junior Posters. Fun Fact – for the first forty years of our company’s existence our previous name was Billboard Poster Company.

Bulletins – among the largest and most impactful of all OOH media, bulletins range in size from 10′ x 30′ up to 20′ x 60′ and beyond, with

Types of Vehicle Advertising

veNowadays there are a variety of different, creative ways to advertise your business rather than the traditional flyers, newspaper ads, or billboards. One advertising trend that has really taken off in recent years is vehicle advertising. This involves putting your business information in some form on your car so that potential customers can see it on the go. We’re here to cover the most popular forms so you can choose which is best for you and your company.

Car wraps:

This is probably the most extreme version of vehicle advertising. I’m sure you’ve driven down the street and noticed a car COVERED in some bright colored graphic advertising their business, these are called car wraps. The wraps are made from a vinyl material that has your advertisement printed on it. These wraps also tend to be the most expensive option, mostly due to the fact that they are so large and must be designed to fit your car. However, they are a great way to grab the attention of your fellow drivers and will be well worth the money in the long run.

Vehicle Lettering:

This is a

What’s the Difference Between Decals and Stickers?

p0Even as someone who works with stickers and decals on a daily basis, I will admit I use the terms interchangeably. For someone who is in the market to purchase these products though, it can be confusing and will want to know the difference between the two as well as the different types that are available. So here’s what you need to know:

When most people hear sticker they think of things like the gold star you’d get on your homework in grade school. By definition, a sticker is “an adhesive label or notice, generally printed or illustrated” which brings in the further question of what exactly is a label?, but we’ll get back to that later. A sticker is often a piece of paper or plastic that has an adhesive on the back attached to a backing which can then be peeled off and placed on any smooth surface. Essentially “sticker” can be used as a catch all term for an object (typically paper or plastic) with an adhesive backing. It is also important to note that stickers are one solid piece. For example

Vehicle Graphics – 5 Reasons to Advertise With Your Vehicle

Owning a business is not an easy task. It consists of hundreds of responsibilities and proper planning of strategies so that your business can survive the fierce competition and make a brand identity of its own. For this reason, people go to advertisement consultants whom they have never met and have to invest in it for minimum one year. But advertisement through vehicle graphics is a very popular marketing strategy that is also very cost effective. Today’s world is a mobile world and that is why advertising through this method is a brilliant idea. Below are enlisted some of the reasons why this approach is very attractive.

Reach a larger audience – This type of advertising is capable of making at least 40,000 to 60,000 impressions per day.

Generating a favourable opinion – A very positive type of opinion is formed through this kind of advertising. More than 75% of the people say that they think that a company is quite reputable and successful when they go this from this type of publicity.

Increase awareness- This helps in increasing awareness among people and contributes to the creation of a brand identity. People start feeling that their neighbours are using this

The Features And Benefits Of Using Portable Advertising

Portable advertising banners are some of the most exciting and attractive advertising solutions available at conferences and exhibitions today. You should consider getting custom-made portable advertising solutions for your next trade show to ensure your products stand out. By reviewing the benefits and advantages to be had by using these brightly colored displays, you will be able to maximize the results your exhibition advertising strategies generate.

Banners that are portable can be designed to meet your unique requirements too. There is an assortment of banner sizes for you to choose from to ensure your advertising displays look perfect in high-profile locations. Whether you are trying to bring more traffic to an exhibition booth, or you are just trying to provide potential customers with additional information about your products and services, you can use these customized solutions to achieve your advertising goals.

If portability is the key to your advertising strategy, you should start your search for the perfect advertisement by reviewing the various features of these products that make them so portable. Banners are typically very lightweight and can be folded up to make them easy to carry. Also, some companies now design their products to retract so that you can easily

Perfect Digital Strategy for Home Improvement Companies

Whether it is fashion apparel or home improvement, every single business is now available on the virtual platform. However, this widespread digitization has completely revolutionized business marketing. Online advertising and digital marketing have become the need of the hour, thus increasing the demand for highly efficient marketers.

Since every business is different from the other, marketers need to take more responsibility while devising marketing strategies for each of them. When it comes to service-oriented businesses such as home improvement, there is more for marketers to do.

They need the best digital strategies capable of ensuring unsurpassed client satisfaction. Breeze through the article for a detailed discussion of the topic.

Aspects to Consider

Gone are the days when home improvement companies had nothing more to do than just pitch their sales and service offers. With the emergence of digital marketing, things have changed quite a bit. Numerous businesses are vying for customer attention. Hence, your marketing strategy needs to be different.

The main emphasis should be on creating a strong online presence, thus featuring at the top of SERPs. In addition, what better than effective content marketing can make that happen for you. If you own a home improvement business, you will need to develop focused

Why You Should Be Using Physical Signage To Advertise Your Local Business

A lot of companies are wholly focused on online advertising. They believe that this is the surest way to connect with their targeted markets. While social networking sites, company blogs and web pages are certainly viable platforms for outreach, they may not be ideal for connecting with and converting the prospects in your local area. Following are several reasons why physical signage is still an essential part of any good advertising campaign.

Signage is incredibly cheap and more importantly, an investment in a single sign can actually provide exponential returns. That’s because a single sign can hang for many years or it can be taken down and used again and again. Those that are fairly small in size are also extremely portable and can be taken on road trips to trade shows and other major marketing events.

It is important, however, to purchase high-quality signage that will wear well, particularly if you intend to use this at the commercial property exterior, where it is likely to have the greatest effects. This way, these products will not fade or show other evidence of serious wear and tear. Good signage will always reflect well on both your company and your brand.

People are tired of

Vehicle Advertising, Is It For You?

Fact: there are 253 million cars and trucks on the roads in the U.S. If say at any point about a quarter of those cars are on the road, that means 63,250,000 are on the road, divide by 50 states that’s 126,500 cars on the road at any given time in each state. Obviously these numbers differ and places like New York surely have more cars that the middle of Wyoming, but the point is no matter where you are, there are going to be others around you in their vehicles.

There are millions of small businesses and large ones at that popping up in the U.S. every year. With all this competition, don’t you think it’s time to consider a new method of advertising to get your company noticed? This is where all those random car facts come in, it’s time to consider vehicle advertising!

Think about the exposure billboards get every day. If you get the right location you can reach thousands of people in a matter of hours! Now imagine if that billboard was moving, driving around through town reaching all the more people. Is that the type of advertising you’d want for your business? If so, you should

Maximize Returns Through High-Performance App Monetization

Many top app developers and studios are constantly looking for ways to maximize their returns on their apps, but most also struggle to do so. Monetizing your app can be extremely challenging when you do not have access to a network of premium in-app advertisers, and this is why so many are now seeking the services of high-performance mobile advertising agencies. These agencies bring together top developers and advertisers to help developers to grow their user base and acquire quality users, whilst also helping developers to maximize their app revenue and deliver exceptional results.

These mobile advertising agencies provide their clients with dedicated monetization specialists. These specialists assist through helping with ad placement and monetization strategies, whilst also ensuring that you are displaying the most effective and intelligent adverts each time. You can also benefit from these mobile advertising agencies by having direct relationships with the top in-app advertisers from around the world. This will give you access to limited release and high-performance advertising campaigns which will ensure that you are maximizing your returns.

What’s more, many of these agencies also utilize advanced partner matching technology. This ensures that you get matched with the best fit partner for a highly effective campaign

Vinyl in Advertisements

In today’s society, advertisements bombard us on a daily basis. Chances are a large portion of outdoor advertisements you see have some sort of vinyl decal applied to them. But why vinyl? Why not use a heavy plastic or metal, something a little sturdier? We’ll cover why vinyl is the most popular option for this application.

First of all, it’s important to know what vinyl is. Vinyl is defined as a synthetic resin or plastic consisting of polyvinyl chloride particularly used for covering materials. Essentially it is a very thin and versatile plastic. As we all know, plastic has a million uses and is water proof, making it ideal for outdoor use. Because of the thin nature of vinyl, it is also very flexible, yet durable which means it can easily be cut into different shapes and placed on a variety of surfaces.

If you are going to spend the money on advertisements, you want them to last a long time. Vinyl is durable, light weight, and waterproof. This means that it can withstand all types of weather for long periods of time without being damaged or worn out. Vinyl graphics are also great on vehicles for advertising purposes and can withstand

4 Tips for Making the Most Out of Your Digital Menu Board

So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make your font large enough to read, even for someone who just walked in without their glasses.

3. Be

5 Reasons You’re Not Getting Good Work Out of Your Advertising Agency

Business owners know one key to profit and successful growth is an effective advertising campaign. After all, it’s tough to stay in business when people don’t know about your business. Hiring an advertising agency is a smart way to get creative solutions for company recognition, but sometimes that’s not enough. Your sales may remain flat and your customer base may stagnate or even drop off if you’re not getting good work out of your advertising agency. If you’re not getting the results you were hoping for – the ones that you’re paying hard-earned money for – here are five reasons why that may be case:

You’re not being honest with the agency

An ad agency is there to solve problems, not read minds, so give clear direction on where you’d like advertising to take your company – and if you don’t know the answer to that then make sure you let your agency know. If you see something you like in an otherwise bad strategy, point it out and let your group work on that. Give open feedback to a new pitch by talking about what exactly it was you liked about a suggestion or idea. Speak up about what you didn’t

Everything You Ought To Know About Vehicle Wraps

Media companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye catching. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.

Vehicle wraps also known as vehicle graphics and vehicle advertising is the most cost-effective way to spend your advertising dollars. Your advertising message can be displayed in a colorful and most entertaining way. Your advertising can be seen by tens of thousands of people a day, 24 hours a day and 365 days per year.

Vehicle Wrap Types

Vehicle wraps and vehicle graphics is suitable for:

1. Boats

2. Buses

3. Cars

4. Cargo Vans

5. Motorcycles

6. Trailers

What are the options?

– Full Wrap

The full wrap is the most effective marketing tool currently available. It incorporates your company colors, logo and marketing messages. All these style elements are combined with eye-grabbing graphics that turn heads.

– Partial Wrap

The partial wrap integrates your vehicle’s base color into the design of the marketing message. The philosophy behind the design is the same.

– Graphics

Pairing your graphics with lettering allows the graphics to do their job of creating interest while the lettering informs the consumer about your business and products.

– Lettering

Lettering alone

Signage, the Under Utilized Advertising Tool

Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in front of a business stands as a reminder for future instances where your business may be needed as well as

Ethical Bribes Create Trust, Value and Leads

If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you can

Importance of Banner Stands for Your Business

No matter what is the size of your business, it is important for you to display your business in a professional manner. And in order to do that, you certainly need to adopt some better strategies or business displaying platforms. However, banner stands accompany the best in presenting your business professionally among the potential audience. It helps to fetch their attention and consequently grow in it.

Though there are enormous ways of displaying your business, banner stands play a great role in reaching the largest number of population and promote your business. With this, there are many other advantages of having a banner stand for your business which add a lot to its importance.

With globalisation, no business leading company stays limited to a particular area. And, to expand their business they have to move from one place to another, arrange the events, conferences and display what they have to offer in the best possible way. And, to meet those standards, banner stands can be used appropriately. As they are portable, one can easily carry them along with and display it easily out there. The streamlined designs, the compact shape, and its ideal features make it worth to choose as the best

How Publishers Should Set Up Their PMP Deals

Private programmatic marketplaces and PMP deals are common buzzwords in the publisher and advertiser communities. But what are they really?

So what is a private marketplace (PMP)?

A private marketplace is your own little auction house for ad views. The buyers competing for those views are ones you invite to join.

Private marketplaces or PMPs are like a members’ only club where members are served exclusive offers that are not offered to non-members. Just like other private membership clubs, the intimate setting generates trust and increases transparency on both sides. Premium programmatic with PMPs is a kind of bridge. It fills the gap between resource-consuming direct deals (that don’t always yield the best CPMs possible) and open RTB exchanges (where publishers are not ready to offer their premium inventory).

In recent years, PMPs saw a decline in popularity because PMP implementation has always been considered unscalable. Less advertisers vying for your inventory meant that PMPs were usually placed at the bottom of a publisher’s ad inventory waterfall. But that all changed with growing adoption of header-bidding.

Chasing Waterfalls

Header bidding is yet another buzzword being thrown around in the publishing and advertising communities. What it is (in a nutshell), is a piece of code that

Why Promotional Items Are Necessary for a Good Organization

Benefits of Promotional Items

Promotional items provide lots of benefits to an organization because it is a first step to getting into the customer’s home. Through the promotional items, an organization enters into the customer’s home and gets feedback about their product. No one trusts on the new product and does not like to purchase it until they get some positive reviews about that particular product. It is only possible if you give the promotional giveaway to people for testing or checking the product and once they find it out perfect then automatically, your sale would increase.

There are lots of benefits of promotional items, which an organization gets and it increase the revenue of the organization instantly. When an organization starts selling any problem, then in the marketing of the product, they keep a certain budget because when you launch the product, no one purchases your product because it is an unknown product. Therefore, you have to give promotion on each of the item to people for making your name in the market and then gradually, people start recognizing your brand. So it is very essential for a brand to allocate a specific budget for promotional giveaways so that you could

3 Affordable Political Campaign Signs

Your political campaign runs on money, but that doesn’t mean it’s made of money. The good news is it doesn’t have to be with cheap, innovative solutions that won’t leave your pockets empty by the end of the day. When you’re running a political campaign for your local, state or national elected position stick to the marketing material that works! Here we have our top three political campaign signs you can get at an affordable rate, guaranteed to bring you the attention your campaign needs to succeed.

Getting your campaign kickstarted means blanketing the market with your campaign, letting people know who you are, what you stand for and what they can do to take part. That’s the great part of about Bumper Stickers because they allow you to do exactly that at a relatively inexpensive price point. Made from adhesive vinyl stripes, bumper stickers can be mass produced and easily distributed to the masses.

When working on a budget, but looking to attract as many eyeballs to your campaign as possible, you shouldn’t shy away from the small investment found in political magnets. Typically used to be applied to vehicles on either side, magnets have great potential to be seen by

Vinyl Decals – A Great Advertising Option

When you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.

One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals can also be cut to just about any shape and size you want! That means that you can choose from